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About Split Test Pro

Good decisions start with better questions.

We're building experimentation tools for the teams doing the work.

Founded in Los Angeles in 2023. Built to give every store — from indie shops to enterprise teams — a clearer way to learn what works.

01 — Our story

We built the tool we kept needing.

We started as a team of developers and digital marketers who kept running into the same problem: merchants knew they wanted to improve their stores but had no reliable way to test what actually worked. They were making expensive decisions — redesigning pages, rewriting copy, changing prices — based on gut feeling.

A/B testing tools existed, but they were either built for enterprise budgets, required developer setup, or were locked to a single platform. So we built Split Test Pro: easy enough to launch your first test in under ten minutes, rigorous enough to bet a quarter on.

Today, Split Test Pro runs on any website — Shopify stores, headless storefronts, custom builds, anything. Our Bayesian stats engine and AI tooling — Splitty's test builder, anomaly detection, and results analysis — give smaller teams the operational sophistication that used to require a full data team. We ship new features weekly based on direct merchant feedback.

02 — Our principles

What we won't compromise on.

  1. Data over assumptions

    Every decision your business makes should be backed by evidence, not instinct. Testing is the fastest path to the truth.

  2. Accessible to everyone

    You shouldn't need a data science team or a six-figure budget to run A/B tests. Good tooling should be simple and affordable.

  3. Merchant success first

    When your store grows, we grow. Our success is entirely tied to yours, and we take that seriously in every feature we ship.

Find out what works for you.

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